Jivan Davé

Le Creuset Brand Photography

Le Creuset began 2018 with the desire to build a refreshed library of photography that could flex seasonally by theme while also retaining a sense of brand consistency. The images were used in communication that ranged from website assets to email promotions and social.

For the summer of 2018, we concepted the photography to be centered around the idea of ‘French Coastal,’ which visually told the story of Le Creuset’s heritage through the lens of various French coastal regions. We crafted the shots that depicted the personalities of these regions, like the cool, rustic tones of Northern Brittany or the saturated, bold patterns of French Morrocco.

Role: Art Direction