Jivan Davé

 Le Creuset

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Art Direction

Le Creuset has been the leader in cast iron cookware since 1925, not only because of its unrivaled quality, but its range of beloved, design-driven color offerings. For the release of Indigo, I developed the platform and art direction that reflected the color’s spirit of authenticity, history, and influence in style and fashion across generations.

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The Indigo visual style and assets served as the foundation for the color campaign in social, digital communication, in-store support, and video.

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Director of Creative Strategy: Matt Ferebee
Account Manager: Kayla Cartee
Photographer: Christopher Testani
Prop Stylists: Kenneth Hyatt and Justin Schram
Food Stylist: Cynthia Groseclose