Jivan Davé

Knoxville Museum of Art

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Brand Identity

The Knoxville Museum of Art curates art that shows the world in a different way: through the lens of East Tennessee. By using an intentionally narrow focus, the hope of KMA is to create a perspective that broadens the viewer's understanding of art.

 
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We developed an identity for KMA that is rooted in a commitment to perspective and place—drawing inspiration from the contrasting valleys and peaks of the Smoky Mountain landscape. 

 
 
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The brand’s primary hue was inspired by the exterior of the building itself, which is made out of pink Tennessee marble native to the region.

 
 
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Director of Creative Strategy: Matt Ferebee
Senior Copywriter: Kathryn Davé