Jivan Davé

Chaddock

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Art Direction 

Chaddock Furniture Workroom offers customized furniture, upholstery, cabinets, hardware, and lighting that can be crafted in weeks. Our team developed new strategic positioning for Chaddock which was the platform for a complete brand overhaul, ranging from messaging and identity to collateral materials and High Point Market experiential support.

 
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At the heart of Chaddock’s new positioning was a focus on craft and customization. But rather than relying on finished products and room scenes to communicate those values, we introduced raw, documentary-style photography of Chaddock artisans to ground the brand in expertise and authenticity.

 
 
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The brand refresh reached culmination at the bi-annual High Point Furniture Market, where our team provided design direction and experiential consultation for Chaddock’s all-new showroom.

 
 
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Director of Creative Strategy: Matt Ferebee
Director of PR & Social Media: Kelsey Nelson
Social Influence Manager: Isabel Posada
Account Supervisor: Lauren Verdi