The Wellhouse at Blackberry Farm brand was built from the charge to create an identity that enveloped a multi-dimensional approach to wellbeing and convey the transformative health and wellness experiences offered. The creation of the brand was a campaign in itself with extensions into treatment and activity promotions, packaging, collateral design, and direct mail.
Role: Concepting, Art Direction, Design Created at FerebeeLane.
Could talk about naming, concepting process, working sessions with client, etc. to come up with branding. Follow this with sketches.