Jivan Davé
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Pharr

Rebrand

Pharr has been a family-centered and owned company since 1939 with a commitment to empowering people to grow and lead. Because of this, Pharr has revolutionized the yarns industry and created a solid relationship-focused foundation for all brands under the Pharr name. In updating the identity for Pharr to better reflect their innovation forward mindset, we created a new brand for the parent company that could bring clarity and unity to the five sub-brands that operate under the Pharr umbrella.

The Pharr "P" is built from a modified plus sign to portray this commitment to a forward-thinking mentality. The intent was to create a new brand was a balance of its modern future and approachable family origin.

Role: Art Direction, Design

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 Agency - FerebeeLane Director of Creative Strategy - Matt Ferebee Creative Director - Cory Schearer Senior Copywriter - Kathryn Davé

Agency - FerebeeLane
Director of Creative Strategy - Matt Ferebee
Creative Director - Cory Schearer
Senior Copywriter - Kathryn Davé