Pharr has been a family-centered and owned company since 1939 with a commitment to empowering people to grow and lead. Because of this, Pharr has revolutionized the yarns industry and created a solid relationship-focused foundation for all brands under the Pharr name. In updating the identity for Pharr to better reflect their innovation forward mindset, we created a new brand for the parent company that could bring clarity and unity to the five sub-brands that operate under the Pharr umbrella.
The Pharr "P" is built from a modified plus sign to portray this commitment to a forward-thinking mentality, as well as being stronger together as a family of companies than as separate entities. The intent was to create a new brand was a balance of its modern future and approachable family origin.
Role: Art Direction, Design
Agency - FerebeeLane Director of Creative Strategy - Matt Ferebee Creative Director - Cory Schearer Senior Copywriter - Kathryn Davé