The Knoxville Museum of Art curates art that shows the world in a different way: through the lens of East Tennessee. By using an intentionally narrow focus, the hope of KMA is to create a perspective that broadens the viewer's understanding of art. We developed an identity for KMA that is rooted in a commitment to perspective and place—drawing inspiration from the contrasting valleys and peaks of the Smoky Mountain landscape.
Role: Concepting, Design
Agency - FerebeeLane Director of Creative Strategy - Matt Ferebee Senior Copywriter - Kathryn Davé