Jivan Davé
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Kamado Joe

Photography, Print, Social, Web

Kamado Joe makes the world's finest ceramic grills and premium hardwood lump charcoal. The founder's dissatisfaction with the quality in the category led him to create a brand committed to the pursuit of 'better.' We repositioned Kamado Joe as a lifestyle brand focused on rekindling the grilling community's passion for food and community through the most innovative grills and accessories.

Roles: Art Direction, Design, Photography

 

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S/S '16 Consumer Brochure

S/S '16 Consumer Brochure

For the first representative piece of the Kamado Joe brand refresh, we transformed their traditional product brochure into a seasonal, editorial-inspired lifestyle piece. This was our first opportunity to establish an all-new brand aesthetic. Brochure lifestyle photography by Christopher Testani.

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KamadoJoe.com Redesign

KamadoJoe.com Redesign

We took a narrative approach to the redesign of Kamado Joe's website with the use of image-rich layouts and a more compelling presentation of products and features. View it live here.

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Social Media Photography & Strategy

Social Media Photography & Strategy

Our team managed all social engagement and content for the brand. I created photographic content for use across all channels, which ranged from grilling lifestyle to recipes. 

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Argentina Charcoal Story - Documentary Photography

Argentina Charcoal Story - Documentary Photography

I had the opportunity to travel to Tres Isletas, Argentina to document the process of making Kamado Joe premium lump charcoal. These assets were used to tell the unique origin story of this product and to market it as the best charcoal in the world.

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Credits

Credits

Agency - FerebeeLane
Director of Creative Strategy - Matt Ferebee
Creative Director - Cory Schearer
Senior Copywriter - Kathryn Davé