S/S '16 Consumer Brochure
For the first representative piece of the Kamado Joe brand refresh, we transformed their traditional product brochure into a seasonal, editorial-inspired lifestyle piece. This was our first opportunity to establish an all-new brand aesthetic. Brochure lifestyle photography by Christopher Testani.
We took a narrative approach to the redesign of Kamado Joe's website with the use of image-rich layouts and a more compelling presentation of products and features. View it live here.
Social Media Photography & Strategy
Our team managed all social engagement and content for the brand. I created photographic content for use across all channels, which ranged from grilling lifestyle to recipes.
Argentina Charcoal Story - Documentary Photography
I had the opportunity to travel to Tres Isletas, Argentina to document the process of making Kamado Joe premium lump charcoal. These assets were used to tell the unique origin story of this product and to market it as the best charcoal in the world.
Agency - FerebeeLane
Director of Creative Strategy - Matt Ferebee
Creative Director - Cory Schearer
Senior Copywriter - Kathryn Davé