Jivan Davé
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CaroMont Health

Brand Campaign

CaroMont Health is an independent regional health system focused on providing extraordinary care to the communities it serves. In order to revitalize CaroMont's image and to reassert its position among competing health systems, we repositioned the brand and then developed a campaign focused on discovery. Find Out How We Care became the core platform idea through which CaroMont could invite community members to discover its advanced treatments and technology, conveniently located facilities, and all aspects of truly compassionate care. 

Role: Concepting, Art Direction, Design, Photography

 

Broadcast TV

Broadcast TV

The cornerstone of the Find Out How We Care campaign was brand TV, which leveraged a misdirect device to inspire a sense of discovery about the ways CaroMont serves its patients and community.

Campaign Creative

Campaign Creative

The core idea of Find Out How We Care extended into everything from print and outdoor to environmental signage and event materials. The lead messaging in all these expressions answered the invitation to discover CaroMont's unique balance of world-class care and personal attention.

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Brand Refresh

Brand Refresh

Along with new campaign materials, we also refreshed the entire core CaroMont brand.

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Testimonial Graphics

Testimonial Graphics

Our team sought out patients with stories of compassionate moments of care from their experiences at CaroMont. We turned these personal expressions of Find Out How We Care into large-scale graphics for inside the central campus. 

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Credits

Credits

Agency - FerebeeLane
Director of Creative Strategy - Matt Ferebee
Senior Copywriter - Kathryn Davé
Director - Henry Corra