The cornerstone of the Find Out How We Care campaign was brand TV, which leveraged a misdirect device to inspire a sense of discovery about the ways CaroMont serves its patients and community.
The core idea of Find Out How We Care extended into everything from print and outdoor to environmental signage and event materials. The lead messaging in all these expressions answered the invitation to discover CaroMont's unique balance of world-class care and personal attention.
Our team sought out patients with stories of compassionate moments of care from their experiences at CaroMont. We turned these personal expressions of Find Out How We Care into large-scale graphics for inside the central campus.
Agency - FerebeeLane
Director of Creative Strategy - Matt Ferebee
Senior Copywriter - Kathryn Davé
Director - Henry Corra