Jivan Davé
2015_0519-12.jpg

Blackberry Farm

Branding, Print

Blackberry Farm is elegantly tucked away in the Foothills of the Smoky Mountains and offers truly unique luxury getaways through the lens of exceptional Southern hospitality. This 4,200-acre estate gives guests the opportunity to experience world-renowned food and wine, wellness activities, spa treatments, and luxurious accommodations—all on a working farm. Blackberry has been recognized and celebrated among the world's best travel and leisure destinations.

Role: Concepting, Art Direction, Design

JIvanDave_BBF_TheBarn.jpg
FarmStead Catalog

FarmStead Catalog

Every fall, we concept, produce, and design a catalog to showcase Blackberry Farm's artisanal food and lifestyle products—some made right on the farm, such as cheese, jams, and charcuterie—and some curated from some of the finest artisans in the world.

JIvanDave_BBF_FarmStead_Cover.jpg
JIvanDave_BBF_FarmStead_Spread2.jpg
JIvanDave_BBF_FarmStead_Spread4.jpg
JIvanDave_BBF_FarmStead_Spread5.jpg
JIvanDave_BBF_FarmStead_Spread9.jpg
JIvanDave_BBF_FarmStead_Spread10.jpg
The Wellhouse

The Wellhouse

For Blackberry Farm's addition of The Wellhouse spa, we developed a brand that reflected the light and peaceful spirit of the building and balance-focused programs. We created everything from treatment menu books to packaging for their signature spa products.

JivanDave_Wellhouse.jpg
JivanDave_BBF_Wellhouse.jpg
JivanDave_BBF_Wellhouse_Cover.jpg
JivanDave_BBF_Wellhouse_Spread1.jpg
JivanDave_BBF_Wellhouse_Spread3.jpg
JivanDave_BBF_Wellhouse_Spread2.jpg
Quarterly Newsletters

Quarterly Newsletters

Each season we publish updates from Blackberry Farm in a print newsletter that combines editorial features and farm news. These range from Q&As with chefs to calendars of upcoming events and offerings.

JivanDave_BBF_Newsletters.jpg
JivanDave_BBF_Newsletter_Spread.jpg
Credits

Credits

Agency - FerebeeLane
Director of Creative Strategy - Matt Ferebee
Senior Copywriter - Kathryn Davé
Photographer - Heather Anne Thomas