Growing up in the South with an American mother and an Indian father who met across the world in Africa basically ensured I'd never be short on stories—and instilled in me a love for discovery. I found the creative path which led to design school, and along the way, picked up affinities for branding, negronis, and editorial layouts. I married a red-headed, half-Cuban copywriter, started a food photography side gig, and became a dad. Now, my love for hip-hop is only exceeded by my love for my family.
View resumé here.
I think of myself as a visual journalist. I'm fascinated by discovering a brand's true story and finding the right angle to share it. Like the best reporting, it engages, educates, and inspires. I'm driven by the challenge to communicate these stories in a distilled and clear way, leaning on the subtle and emotional aspects of design.
I collaborate to gain a clear understanding of your goals and carefully craft all aspects of your brand, from the smallest detail to the biggest statement.
Editorial and Layout
At FerebeeLane, I've had the pleasure of working with a wide range of regional and international brands.